One size rarely fits all. The very nature of how we work at Forest to Home means made-to-measure proportions are part and parcel of how we craft furniture. But when we say, ‘bespoke’ we really do mean tailor-made, where we make tables, kitchen islands, storage and wherever your imagination takes you. The scale is up for grabs, the design language and the timber too, and the end destination can be anywhere from home to hotel to a retail space.
The proof’s in the pudding though, so read on for a case (study) in point…
Soho Home. The offshoot retailer with a cult following that markets itself as helping you to, ‘bring the house home’ – the house being Soho House, the global member’s club targeted at creatives. Known for its celebrity clientele, exclusive parties and iconic cocktails, its impeccable interior design is widely lusted after; it’s instantly recognisable yet with a sense of individuality unique to each house from brutalist Soho House Berlin to the rustic cabins of Soho Farmhouse.
Having launched only in 2016, Soho Home quickly stole the hearts of staunchly proud Soho House members but also gathered a community of followers desperate to gain membership but unable to afford it or make their way down the never-ending waitlist. It was a way of kicking back at home in a tasselled velvet tub chair next to a dimly lit brass table lamp with an etched crystal tumbler filled with Picante (its notorious spicy margarita). You could also close your eyes and pretend you were in fact in the heart of Chicago, Mexico City, Tel Aviv or Paris.
While its collections are available to browse and shop online, for those wanting to see things in the flesh, there are a number of Soho Home stores dotted about London. Its flagship store is on the King’s Road and opened in 2021. For it, we were asked to make and supply our Elements dining table in a natural oiled finish with its live oak edge and simple base positioned front and centre of the store on the ground floor, making it one of the first things you saw as you entered the store. Above it, a cascading chandelier. To either side of it, a section of bifurcated staircase. We couldn’t have wished for better picture-framing.
Dressed with woven Wishbone chairs to show their version seats up to eight, but styled with a collection of coffee table books and vases as though an oversized coffee table, it was a project to well and truly put Elements on the map. The table proved so popular in the space, demand went up and up and we later expanded the finish options to include a fully oak design – the base and the tabletop.
To discuss a bespoke version of any of our pieces, get in touch here